BridgIt is a self-expression widget that allows a user to add links to their favorite sites online, upload a custom skin, and upload video content. BridgIts are optimized for use on social networking profiles and websites but will also be extended to the mobile phone and desktop. The widget is currently used in a private beta with some of the top music artists in the industry. Content can be syndicated out to all widgets in real-time, and BridgIt.com is in development to be a community centered around building and sharing these self-expression widgits.